SCOTSMAN® AI
Pipeline Qualification & Planning Platform
The missing link between CRM and results.
ACT?
WITH YOU?
NOW?
Sales project management for professional sellers to win political sales.
Built for B2B sales teams that compete to win.
Every sales leader faces these. CRM alone won’t fix them.
Uncertainty
Failure
Paralysis
Trap
Gap
Pressure
Black Box
Decay
Your CRM tracks activity. Your AI accelerates it. Neither measures whether you're winning.
Efficiency measures
How fast — at what you already do
Effectiveness measures
Whether you're winning
Records what sellers type
Contacts, stages, activities, pipeline value. Measures input, not outcome.
Makes you faster
The SCOTSMAN® Score
One adds speed. The other adds intelligence.
“Without methodology, AI is just a chatbot.”
Works with your CRM. Works with your AI. Works without them, too.
Winning sales is the accumulation of customer commitments.
One platform. Three layers. Methodology embedded in every deal.
Coach AI runs the SCOTSMAN process on every deal — a coaching conversation that scores the deal RAG and captures the next commitment. That’s the product.
Representative product mockup. Henderson Industries is illustrative — not a real customer.
Academy & The Book
Install the methodology — what good looks like, deal by deal. Sellers complete four units; leaders complete BLIC.
Coach AI
Run the SCOTSMAN process on every deal. Score RAG. Capture commitments. Plan the next campaign step.
Campaign Manager · Quality Check · Pipeline Dashboard
Track the evidence. Quality drives pipeline velocity and quota impact.
Process beats commission. Coaching beats inspection.
win rates from coaching
— Forrester
gross margin
— McKinsey
— CSO Insights
higher win rates — top orgs vs peers
— Gartner / TOPO
higher win rates from consistent coaching
— Korn Ferry
quota attainment with formal coaching (vs 85%)
— CSO Insights
productivity increase from structured coaching
— Brooks Group
quota attainment with consistent coaching
— Sales Mgmt Assn
Research proves double-digit improvement across win rates, quota and margin.
Every organisation pays for quality, either by paying to get it right, or the cost of getting it wrong
Example: 30 sellers, average cost £100k, winning 30%.
- Wasted pursuit Cost of time spent on unwinnable deals £420,000
- Deal slippage Cost of deals not closing when forecast £240,000
- Lost opportunity Saveable deals lost & pipeline not built £1,050,000
= £1.7m / year total quality lost
Illustrative scenario — not a real customer result.
Based on commitments, not optimism.
Qualify hard, fail fast. Stop chasing the unwinnable.
The 85% sell like the 15%.
Gartner: 62% of revenue from the top 15% of sellers.
Problems surface Week 2, not Week 12.
Managers coach deals forward. The coaching conversation creates the data.
Inside your CRM. No duplicate entry.
Why it's easy. Because we've already done the hard work.
Forty years decoding what the best sellers actually do. Years engineering Coach AI around that decoded process. The methodology, the qualification, the campaign planning, the commitment tracking — it’s all already built. You don’t have to figure out what good looks like. You just have to use it.
24 / 7
Every hour. Every deal. Not waiting for the next workshop, not waiting for the manager to be free.
Any language
- The methodology is already decoded.
- The qualification process is already embedded.
- The coaching prompts are already engineered.
- The campaign planning and commitment tracking are already built.
- Your team plugs into the process and starts using it.
0 → 14
days to outcomes
Days 0–2
Connected
CRM live, Coach AI ready
Days 3–5
Behaving differently
Right questions, prepared meetings
Days 6–10
Every deal coached
Commitments · showstoppers
Days 11–14
Forecast you trust
RAG pipeline · quality scores live
No disruption.
