The platform

One platform.
Three Coaches.
Opportunity at the heart.

Win the deal. Win the account. Win the forecast. Same engine. Same forensic data. Three altitudes.

Opportunity Coach Live
The seller's working surface
Coach AI · SCOTSMAN score · commitments
Account Coach
Coming soon
Climbing the preferred supplier ladder · winning the policy sale
Pipeline Coach
Coming soon
Build, convert, forecast · RCA & corrective actions
The platform

Opportunity Coach is the heart. Account Coach and Pipeline Coach are built on it.

The solution
SCOTSMAN® AI is a Pipeline and Qualification Platform — SaaS, cloud-delivered, integrated with your CRM.
It runs the decoded SCOTSMAN methodology on every deal in real time — qualifying with 3-way process, capturing customer commitments, planning the next campaign step, and surfacing showstoppers early. Sellers behave like the top 15% from day one. Managers coach on evidence, not opinion. Leaders forecast on commitments, not optimism.
Cloud SaaS
Standalone · live
Microsoft Dynamics — live
Salesforce + HubSpot — next
24/7 · any language
What the platform does

One platform. Three components. Three jobs.

LEARN
Academy & The Book

Install the methodology. Sellers complete four units; leaders complete BLIC. The belief system is installed.

PLAN
Coach AI

Run the SCOTSMAN process on every deal. Qualify RAG. Capture customer commitments. Plan the next campaign step.

EXECUTE
Campaign Manager · Quality Check · Pipeline Dashboard

Track the evidence. Quality drives pipeline velocity. Forecast on commitments honoured, not seller optimism.

Right deals. Right people. Right commitments.

The roadmap

One engine. Three altitudes. Data flows up.

Tier 2
Coming soon
Account Coach

Strategic account altitude. Climbing the preferred supplier ladder. Winning the policy sale.

5-rung supplier ladder
6-step account process
Policy stakeholder map
Tier 3
Coming soon
Pipeline Coach

Portfolio & forecast altitude. Builds, converts, forecasts. Diagnoses why — and what to do.

Prospect bank & conversion ratios
30/60/90 outlook
RCA + corrective actions
Data up
Data up
Foundation · Tier 1
Live now

Opportunity Coach

The heart of the platform. Deal coaching · customer commitments · SCOTSMAN qualification · campaign planning. Where the methodology runs daily.

Voice or type
24/7 · any language
Bid review deck on demand

Start with Opportunity. Every deal coached, every commitment captured. Account and Pipeline build on the same forensic data — same engine, higher altitudes.

Coming
soon

Built on
Opportunity

Account Coach

Climb the preferred supplier ladder. Win the policy sale. Multi-year strategy built from many opportunities.
  • 5-rung ladder — Qualified to Besieged
  • 6-step Account Management Process

Coming
soon

The leader's view

Pipeline Coach

For sellers and leaders. Sellers see their own ratios, conversions and where they sit against plan. Leaders get the forecast — diagnosed, corrected, made consistent.
  • Prospect Bank & Conversion Ratios
  • Root Cause Analysis & corrective actions

One platform. One engine. Three altitudes. Start with Opportunity. Expand when ready.

Trusted by B2B sales teams
Opportunity Coach — live now

Coach every deal. Capture every commitment. Win the winnable.

The No.1 skill in B2B selling is planning, problem solving and sales process management. Coach AI runs the process on every deal: captures customer commitments, scores the deal RAG, surfaces showstoppers early.
Representative product mockup. Henderson Industries is illustrative — not a real customer.
Voice Type

whichever you prefer

Just answer the questions. Coach AI runs the methodology in the background — SCOTSMAN, planning, political mapping, commitments — and turns your answers into a working campaign plan.

  • Just answer the questionsBy voice or by typing — whichever you prefer. Coach AI handles the rest.
  • Your campaign plan is always currentUpdated automatically from every meeting. No CRM admin. No “I’ll do it later.”
  • The plan of work is named for youWhere to focus next meeting — surfaced after every conversation. Never a form to fill in.
  • Customer commitments captured automaticallyWhat they agreed to do, by when, and whether they did it. Binary, black and white.
Under the hood — the six processes

Sales excellence runs under the hood. The seller sees one clean plan.

High-performing teams share a common language and rigorous sales process management. We’ve bottled every process and engineered them into the platform — a three-dimensional intelligence: every deal coached, every account developed, every pipeline forecast.
01
Sales Process Management
02
Campaign & Deal Planning
03
Meeting Management
04
Coaching Process
05
Problem Solving
06
SCOTSMAN® & Commitments
The Academy installs the methodology. Coach AI coaches it on every deal, every event.
The other artefact

One button. The bid / no-bid review deck. Current as of your last meeting.

The seller answers questions. Coach AI runs the methodology. Out the other side — beyond the campaign plan — comes the executive-ready bid review deck. Dynamic. Always current. Accessible 24/7 — review any deal, any time, from anywhere.
01 / 06 Live

Executive Plan

The deal at a glance — SCOTSMAN total, recommendation, owner.

02 / 06 Live

Political Plan

Stakeholders, decision-maker, champion, blocker.

03 / 06 Live

SCOTSMAN Plan

Eight criteria, scored. The plan of work for next meeting.

04 / 06 Live

Beating Competition

Your strengths, written into the customer's criteria.

05 / 06 Live

Events & Timetable

Phases of the sale. Dates and slippage tracked.

06 / 06 Live

The Campaign Plan

Agendas and customer commitments — with events & timetable rolled in.

Concept preview — real slide design produced from your live deal data.
Live · refreshed from your last meeting
24 / 7 · any deal, any time, anywhere
For the seller — the campaign plan. For the leader — the bid review deck. One engine, two artefacts.
Sales aren’t won by accident.
Pipeline Coach — coming soon

Pipeline that builds. Converts. Forecasts.

Pipeline Coach works for sellers and leaders. Sellers are coached on their own pipeline — the ratios, conversions and timing that show whether they’ll hit plan. Leaders get the forecast, the predictability and the corrective actions at individual and team level.

What CRMs give you

Built for transactional sales — stages, activity reports, what happened last week. They don’t look forward. Not built for political sales where there’s one winner and three losers.

What Pipeline Coach delivers

Built for political sales. Tracks each seller’s prospect bank and personal conversion ratios — learning every month. Forecasts three ways: against the bank, the outlook, the plan. Then diagnoses what’s off and prescribes the corrective action — for the seller, and for the team.

Forecasts get more accurate every month, not less — each seller’s Personal Ratio learns from their actual conversions.

Complete data in, trusted forecast out. The forecast is a result, not an input.

Concept preview — real screens to follow.

The methodology layer

CRM today. Conversational AI tomorrow. Whatever comes next.

SCOTSMAN® AI is the durable methodology layer. Standalone today. CRM-integrated where it helps. Ready for whatever buyers move to next. The interface changes; the method doesn’t.

Your CRM

Captures activity. Reports pipeline. Necessary but not sufficient. Live on Microsoft Dynamics. Salesforce and HubSpot next.

Your AI copilot
Drafts emails. Summarises calls. Faster — but faster at what? SCOTSMAN® AI gives the AI something worth working with.
SCOTSMAN® AI

The missing layer. Qualification. Campaign planning. Customer commitments. The thing that connects CRM data to outcomes.

The interface changes. The method doesn’t.

Without methodology, even the best AI is just a chatbot. SCOTSMAN® AI is the methodology layer that makes any of them worth using for complex sales.

Onboarding built into the product
From sign-up to a visible pipeline. Sellers and leaders learn through the Academy as the platform runs. No workshops. No consultants. The Academy is the LEARN layer — sellers complete four units of SCOTSMAN® methodology and campaign planning; leaders complete the BLIC programme.
10 / 90
10% learning at onboarding. 90% on the job.

The way adults actually learn. Sellers don’t sit through a week of classroom — they pick up the methodology while Coach AI runs every deal alongside them. Capability builds through use, not before it.

0 → 14

days to impact

From signing the contract to sellers behaving differently, every deal coached, and a forecast you can trust. The methodology onboards itself while sellers sell.

No consultants. No workshops. No 6-month rollout.

Outcomes by week

Days 1–2
Connected
CRM live, accounts mapped, Coach AI ready
Days 3–5
Sellers behaving differently

Asking the right questions, preparing meetings

Days 6–10
Every deal coached

Commitments captured · showstoppers surfaced

Days 11–14
Forecast you can trust
RAG pipeline · quality scores live
24 / 7
Then Coach AI runs on every deal, every hour. Not when a workshop happens to be scheduled.
Multi-language

Coached consistently in multiple languages, anywhere your sellers are. A human trainer can’t scale across languages. The platform can.

Early-adopter pricing

Become a founding customer

Be one of the first sales teams to put SCOTSMAN® AI to work — with locked-in early-adopter pricing and a direct line to our team as the platform grows.

Tell us a little about your team and we’ll set up a quick call to get you started.