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SCOTSMAN® AI

Pipeline Qualification & Planning Platform

The missing link between CRM and results.

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SCOTSMAN® AI Answers The Three Questions That Determine Every Sale
Will they
ACT?
Will they act
WITH YOU?
Will they act
NOW?
Win More, Lose Less, Know Why.

Is This You?

Built for complex B2B sales teams.

Complex, non-transactional sales
Multiple stakeholders, competitive deals, long evaluation cycles.
Customer-facing teams of 10+
Big enough to need consistency. 10 people or 1,000 - the gap is the same.
60+ day deal cycles
Where qualification and timing make or break the forecast.
CRM users
Microsoft Dynamics now. Salesforce and HubSpot coming soon.
A platform that guides execution.
Events not stages. Commitments not percentages. Evidence not opinion.
The Industry Challenges

Every sales leader faces these. CRM alone won’t fix them.

Pipeline
Uncertainty
44% of pipeline is ineffective
— HBR
Forecasting
Failure
81% of companies miss forecasts​
— Gong
Productivity
Paralysis
70% of seller effort is wasted
— Salesforce
Technology
Trap
76% blame their tools
— Alego
Talent
Gap
Top 15% deliver 62% of revenue
— Korn Ferry
Leadership
Pressure
67% of leaders feel disconnected
— Gartner
Process
Black Box
Data silos slow 81% of teams
— Apty
Training
Decay
80% forgotten in 14 days
— Gartner

Average win rate: 25-30%.

Top performers: 72%.

That’s the gap SCOTSMAN® AI closes
The Missing Link

Your CRM tracks activity. Your AI accelerates it.

Neither measures whether you’re winning.

Efficiency Measures
Your CRM
Salesforce Dynamics HubSpot
Records contacts, stages, activities, pipeline value
Measures what sellers type in
Generic AI
Copilot Einstein Breeze
Drafts emails, summarises calls, automates tasks
Makes you faster. But faster at what?

CRM data +
Outlook + Contacts

SCOTSMAN® Score & + Quality Scores

Effectiveness Measures
The Architecture for Sales Excellence
Embeds methodology into every deal, every seller, every day.
What SCOTSMAN AI does:
Learn:

Academy + E-Book. Install the methodology

Plan:

SCOTSMAN.AI Coach. Manage the selling process. Score deal health. Prioritise. Plan campaigns, events, agendas, commitments

Execute:

SCOTSMAN Campaign Manager. Track the evidence. SCOTSMAN Score. Quality Drives Pipeline Velocity, Quota Impact

Bigger orders. Better qualification. Stronger campaigns.
Win more orders. The 85% sell like the 15%
More profitable orders. WIN — or LOSE QUICKLY
More quickly. Problems surface Week 2, not Week 12
Predictable forecasts. Commitments, not opinion
Raise the bar. Consistent execution across every deal
Right deals. Right people. Right commitments.

Works with your CRM.

Works with your AI.

Works without them, too.

One adds speed. The other adds intelligence.
The X Factor Is Proven
Process beats commission. Coaching beats inspection.
Structured process + coaching

WIN RATES

+ 0 %

 win rates from coaching

-Korn Ferry

0 %

 higher win rates – top vs peers

– Gartner

COMMERCIAL

0 x

 gross margin

– McKinsey

+ 0 %

 quota attinament

– CSO Insights

But 70% don't do it

PROCESS

0 %

 no formal sales process

-CSO Insights

0 %

 of seller time in non-selling

– Salesforce

PEOPLE

0 %

 training doesn’t stick

-Forum Corp

0 %

 don’t know what drives results

-Gartner

Research proves 8–43% improvement

The Cost of Quality

Every organisation pays for quality, either by paying to get it right, or the cost of getting it wrong

Cost of Getting it wrong

Example: A business operating with a team of 30 sellers, with an average cost £100k, winning 30% of their 5 deals (average £100k)

Wasted Pursuit
Cost of time spent on unwinnable deals

£420,000
Deal Slippage
Cost of deals not closing when forecast
£240,000
Lost Opportunity
Saveable deals lost & pipeline not built
£1,050,000

=£1.7m / Year Total quality lost!

Calculate Your Cost of Quality
£65.00  Per seat, per month

30 seats = £23,400 / year.

Win one more deal — or kill one dead deal a month earlier 

— and you’ve covered it.

Fix 15% = 10:1. Fix 20% = 13:1. Fix 30% = 20:1.

Spend £1. Earn £10. Your numbers will prove it.
The Outcomes That Matter
What changes when SCOTSMAN® AI is working
More accurate forecasts
Based on commitments, not optimism.
Fewer wasted deals

Qualify hard, fail fast. Stop chasing the unwinnable.

Consistent execution

The 85% sell like the 15%.

Earlier visibility into risk

Problems surface Week 2, not Week 12.

Coaching not chasing

Managers coach deals forward. The coaching conversation creates the data.

One pipeline view

Inside your CRM. No duplicate entry.

“Using SCOTSMAN® has revolutionised sales here. it changes behaviour — reps prepare for meetings, ask the right questions, and know what commitment’s to ask for.”

— Andy Makeham, CEO, LINKFRESH
Getting Started
  • Available 24/7 — not waiting for manager
  • No consultants needed
  • No workshops — learn while selling
  • Coach reinforces daily — not forgotten
  • Days to implement, not months
  • Data captured through conversation
  1.  Book a demo
  2. Run your deals through it
  3. Start pilot — 5 users, 2 weeks
  4. Calculate your Cost of Quality

Get in touch

Typical Timeline
Deployment to impact
Days 1 to 2
CRM Integration
Connect & configure
Days 3 to 5
Academy Rollout
Team completes modules
Days 6 to 10
SCOTSMAN® Active
First deals coached
Days 11 to 14
Pipeline Visible
Quality data flowing
Impact in 14 days. No disruption.

Early-adopter pricing

Become a founding customer

Be one of the first sales teams to put SCOTSMAN® AI to work — with locked-in early-adopter pricing and a direct line to our team as the platform grows.

Tell us a little about your team and we’ll set up a quick call to get you started.

Cost of Quality Calculator

Enter your assumptions

Complete the inputs below, then view the estimated quality cost.

Your team

Your time

Your deals

Cost of doing it wrong

Lost opportunity

No data is stored or submitted, all calculations are run in browser.

Your quality cost estimate

These values are based on the inputs you entered.

Cost of Doing It Wrong £0
Area What it includes Cost
Time Spent on Unwinnable Deals Lost deals × unwinnable percentage × cost per opportunity. £0
Slipped Deals Total opportunities × slip rate × extra months × cost per deal per month. £0
Recoverable Dead Time Salespeople × admin hours × 48 weeks × hourly cost × recoverable percentage. £0
Lost Opportunity £0
Area What it includes Value
Saveable Deals Lost Lost deals × saveable percentage × average deal value. £0
Pipeline Not Built Recovered admin time reinvested into new opportunities × win rate × average deal value. £0
Total Quality Cost £0

The combined visible and invisible cost of weak or late qualification.

Supporting Values
Metric Why it matters Value
Total team salary cost Fully loaded annual team cost. £0
Total opportunities per year Team size × opportunities per person per year. 0
Deals won per year Total opportunities × win rate. 0
Deals lost per year Total opportunities minus deals won. 0
Average concurrent deals per seller Opportunities per person adjusted for sales cycle length. 0
Hourly cost — fully loaded Annual fully loaded cost divided by 2,080 working hours. £0
Cost per deal per month Annual cost per person divided by opportunity volume and cycle length. £0